A web design project for where I was in charge of layout design and creation of visual elements for an engaging information site.
Creating a visually engaging site for an information-heavy site.
In a time where MTV brought its audience to be more fixated on reality shows than music videos, the generation that grew up as spectators to the rise of dial-up Internet, WiFi, and mobile phones became incredibly prepared when the shift in music-listening arrived.
Seeing this landscape change early on helped the team behind Polyphonic to redefine their brand’s purpose; they enlisted my service to create a website that could show the various advocacies that they champion while staying immensely different from the minimalist, pastel-colored sea of brand identities most millennial-focused companies employ.
Creating a engaging design for an information heavy site
Web designer and illustrator for to create the assets of the site.
As a web designer, I also created the identity of the site . I created the illustrations needed for the site and expanded how the elements can be applied to other materials.
Age range of 18 - 35. Gen Z and millenials.
A quick scroll is a habit of this market, I had to find a way scrolling can be engaging.
Short attention span on long details. I needed to find a way to add dynamic illustrations to make it feel responsive.
BREAKING DOWN THE PROCESS
The process for the whole project was the following: Ideation and design
I gathered images and web designs that were set as the mood board for the project. Being information-heavy, I had to make sure there are elements that are engaging.
After creating the mood board, sketches were made to ideate the layout of the web. From there, I created high fidelity design of the website.
Start designing on mobile first.
I started the design on the desktop first with all the design elements. After going to mobile, I encountered the challenge of how to make it responsive or fit the design elements that were created.
I should have started making the design in mobile-first to make sure it was smooth to trani